Category : Real Estate News


For many of us, working the nine-to-five shift at a steady job is a comforting and predictable career path. But for those seeking a little more excitement, there’s nothing quite like the fast-paced world of real estate! Not only is freedom a guarantee, but the life of a real estate agent comes complete with fulfillment, intrigue, and a comfortable monetary compensation package. Of course all of us at RE/MAX Plus won’t lie; becoming a licensed real estate agent takes a bit of work. But if you’re willing to put forth a little effort, the rewards of real estate are spectacular!

First Perk: Freedom
One of the biggest perks to the real estate agent lifestyle lies in the power to have complete control over your own work hours. Agents are able to create a schedule that works around his or her personal needs, which can be especially important for parents that need to support their family financially but don’t want to miss out on the important moments in their lives. Clients schedules however won’t typically be as flexible as their agents, which means that real estate agents must accept that there may be times that he or she will have to drop everything and see to the client’s needs. That being said, it’s hard to complain when there’s no time clock to punch.

Second Perk: Simple Education
There are many career paths that lead to success, but most require many years of education and a hefty amount of debt to get there. RE/MAX Plus agents however have the advantage of having full access to training material and industry experts 24/7, and no higher education degrees are required! Whether you decide to learn at your own pace or take advantage of our expert trainers, you can access the education you want, when you want it. There is an exam to become an officially-licensed real estate agent, and given the multitude of RE/MAX Plus resources at your disposal, starting or expanding a real estate agent career is only a matter of time.

Third Perk: Rewards
With no hourly wage or set salary weighing you down, the rewards of real estate are only limited to the time and effort he or she puts into their careers. Monetarily-speaking a real estate agent can enjoy an average commission of $1500 to $2000 after brokerage fees, and that only is after selling a modestly-priced property. A seasoned real estate agent usually works with several clients at a time, resulting in tens of thousands of dollars in a single quarter. But beyond the commission itself, the greatest reward a real estate agent receives is the personal satisfaction of finding his or her client a property that they love, or helping them sell their property at the best possible price. When a real estate agent forges those personal connections by helping resolve one of the most important decisions in a person’s life, the result is incredibly fulfilling.

Real Estate Investment: Top 3 Perks

Imagine this scenario: the bills are paid, the groceries are safely tucked away in the fridge, the car is in good order, and you find yourself with a tidy sum that you’d like to save for a rainy day. But rather than place that money in a typical 401k contribution or deposit in a savings account, why not put your money into something real? Enter real estate investment, a surprisingly-profitable method of securing your funds for the future that’s both efficient and fun! Whether you’re a long-time investor or just getting started, let the experts at RE/MAX Plus use our decades of experience to show you why real estate investment is right for you!

  • Cash flow

 Perhaps THE biggest perk to real estate investment is the steady stream of income that comes from renting out your property. Savvy real estate owners reap a monthly profit even after any maintenance and mortgage fees are paid. The income itself is often much more stable and predictable than playing with personal portfolios and the constant rise-and-fall of the stock market. With the profit received from real estate, many property owners reinvest into making improvements and repairs to their own home or use that income to further their private investments elsewhere. Bottom line: it’s your money, you decide!

  • Tangible Assets

Whether short or long-term investment is your goal, owning real estate gets its best value from being a tangible asset. This means that unlike stocks, CD’s, and other investment opportunities, your actions as the owner can have a direct influence on just how much your property is worth. Putting a new roof on a home or upgrading a kitchen/bathroom can add thousands of dollars to the property value. Re-tenanting a building or adding a secondary service such as in-house laundry hookups can justify an increase in rental charges and improve income performance. Compared to other investments, you have a greater degree of control over performance and value than any other type of investment.

 

  • Taxes, Inflation Hedges, and Equity

Besides the income and control gained as a real estate investor, the perks of tax breaks, inflation hedging, and general equity are extremely valuable. The cash flow you receive from rental charges is not subject to a self-employment tax, mortgage interest, or property taxes; investment properties are all considered write-offs. Plus, with a fixed-rate mortgage, monthly payments remain the same even as inflation increases, protecting your investment’s value. Finally, as the mortgage is paid off, equity is created, which can be used as collateral to fund your retirement, buy another property or even pay for college tuition! The benefits are endless!

New-York-state

New legislation now requires all homeowners receiving a Basic STAR exemption to register with the New York State Tax Department in order to receive the exemption in 2014 and subsequent years. Homeowners will not have to register in order to receive their 2013 STAR exemptions and will not have to re-register every year. Based on the information provided in the registration process, the Tax Department will monitor homeowners’ eligibility in future years.

Registration started on August 19, 2013 and will continue through December 31, 2013.

http://www.tax.ny.gov/pit/property/star13/ to register.

 

housing-rebound

Many of you are seeing it in the field: Low inventory, houses flying off the market and a groundswell of demand from buyers. As a result, home prices are steadily increasing.

Combine all those factors with signs of strength in the economy, and you have a recipe for another market change: higher mortgage rates.

The average for a 30-year fixed-rate mortgage jumped to 4.29 percent in early July—nearly a whole percentage point above where it was in early May, according to Freddie Mac.

While some industry watchers predict that rising rates could stall the positive momentum in housing’s recovery, I tend to agree with the school of thought that says the rebound will continue despite upward ticks over time.

Rates are still historically low compared to what they were before the recession hit, and prices are still affordable in many areas.

Will some home-buyers see a decrease in their buying power if rates climb too far, particularly young, first-timers or low-income families? Unfortunately, yes.

But it won’t affect all buyers.

Recent data reported by the MBA notes that although we’re seeing slight dips in overall mortgage applications as rates increase, conventional home loan applications are picking up by a few percentage points.

This indicates two things: 1) people with steady incomes and employment, a sizeable down payment, and strong credit are finally coming off the sidelines to buy before rates go up further; and 2) many of these borrowers are more than likely move-up or repeat buyers who saw the equity return to their homes and were able to finally sell so they could make their next move.

Recent data reported by the MBA notes that although we’re seeing slight dips in overall mortgage applications as rates increase, conventional home loan applications are picking up by a few percentage points.

Perhaps you know of potential buyers who have been waiting for the bottom of the market. If what we’re seeing is any indication, the bottom has come and gone. We’re in a steady recovery, and now’s the time to encourage those would-be buyers to explore their options. It’s worth noting, though, that home prices and mortgage rates could go up more as demand continues to outpace existing supply and new construction.

These recent market shifts are an opportunity for you to shine a spotlight on your professional expertise, as well as employ creative marketing strategies to communicate these trends to your entire database of contacts. Use local and national statistics to show them what’s happening in real estate.

If you know of potential buyers who’ve been waiting it out, tell them what’s going on in frank terms, then connect them with a trusted lender who will show them what their monthly payment might look like at the current mortgage rate for a property within their price, as well as a comparison of what it might be if rates reach 5 percent or more. Seeing the numbers in black and white could be the impetus indecisive buyers need to make their big move.

It’s natural for some people to panic a little when they see home prices and mortgage rates make big jumps, but it’s an inevitable part of the crests and troughs of a housing cycle. Remind home-buyers and sellers of your value by giving them the facts without the frills. With the right approach, you’ll help get those buyers and sellers off the sidelines and back into the game.

For more information regarding mortgage rates or your housing needs contact us at adim@rochesterhomesplus.com

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Rochester topped the list of markets with the strongest signs of recovery in the housing market, a national housing data index released Monday shows.

The Housing Market Recovery Index, released by RealtyTrac, said Rochester ranked so well due to below-average unemployment, underwater and distressed sales percentages, combined with above-average drops in foreclosure activity and increases in home prices.

In addition to Upstate New York, other areas showing strong recovery are in southwest Florida and the Bay Area of northern California, while markets in northern Maryland, southeast Pennsylvania and downstate Illinois are lagging the furthest behind in the recovery.

“The U.S. housing market has clearly shifted to recovery mode over the past 18 months, with home prices consistently rising and foreclosures falling closer to pre-housing bubble levels,” said Daren Blomquist, vice president at RealtyTrac, in a statement. “Still symptoms of the distress that plagued the housing market over the past seven years continue to linger, particularly in the form of a high percentage of underwater borrowers and distressed sales.

“This lingering distress is creating an uneven pace of recovery across different local markets.”

The index was calculated based on seven different factors relating to the health of the real estate market: unemployment rate, underwater loans percentage, foreclosure activity percent change from peak, distressed sales percent of total sales, institutional investors share of total sales, cash purchases share of total sales, and median home price percent change from bottom.

Those seven factors were indexed for each market with national averages as a baseline, and all seven indexes were averaged to calculate a total recovery index.

RealtyTrac ranked 100 major U.S. metros based on this total recovery index, but data is available for more than 900 metro areas nationwide. California-based RealtyTrac is operated by Renwood RealtyTrac LLC.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.

 

(Denver, CO) – RE/MAX, one of the world’s leading franchisers of real estate brokerage services, today announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its common stock. The RE/MAX brand name has held the number one market share in the U.S. and Canada since 1999.  The timing, number of shares to be offered and the price range for the offering have not yet been determined. RE/MAX intends to apply to list its common stock on the New York Stock Exchange.

Morgan Stanley, BofA Merrill Lynch and J.P. Morgan will act as joint book-running managers for the offering. Perella Weinberg Partners is acting as advisor to RE/MAX.

Copies of the preliminary prospectus relating to the offering may be obtained, when available, from Morgan Stanley, Attention: Prospectus Department, 180 Varick
Street, 2nd Floor, New York, NY 10014, or telephone: 1-866-718-1649, or email: prospectus@morganstanley.com; BofA Merrill Lynch, 222 Broadway, New York,
NY 10038, Attn: Prospectus Department or email: dg.prospectus_requests@baml.com; or J.P. Morgan, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or telephone: 1-866-803-9204.

The registration statement relating to these securities has been filed with the SEC, but has not yet become effective. The registration statement had previously been
submitted on a confidential basis under the Jumpstart Our Business Startups (JOBS) Act of 2012. These securities may not be sold, nor may offers be accepted,
prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these
securities, nor may there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such state or jurisdiction. The proposed offering will be made only by means of a prospectus.

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About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording RE/MAX agents and franchisees the flexibility to operate their businesses with great independence. With over 90,000 agents and a global reach of more than 90 countries, RE/MAX is recognized as one of the world’s leading franchisers of real estate brokerage services. Nobody sells more real estate than RE/MAX.

RE/MAX Myth Buster

Nicki ThompsonA Colorado top producer discovers that rumors don’t match the reality of RE/MAX

By Keith Miller

Nicki Thompson sums up her decision to join RE/MAX with one word: harmony. “I’ve found harmony in my life at RE/MAX,” says the top-producing agent with RE/MAX Alliance in Arvada, Colo., near Denver.

“I’m in a very good place. I’m content, but never complacent.”

A former Coldwell Banker agent, Thompson says her career has blossomed since joining RE/MAX in 2008. Last year, she reached Platinum Club status after two years in the 100 Percent Club.

At the same time, she has more time to spend with her family and get involved in the community. Thompson is an active member of her local chamber of commerce and has chaired the Arvada Young Professionals group. She’s even found more time for her favorite activities: swimming, competing in triathlons and having fun with her three children.

It wasn’t always this way. At Coldwell Banker for six years, Thompson began feeling like she had reached her peak. She worked long hours, and although she was a top producer in her office, she felt constrained.

“I was a big fish in a little pond,” Thompson says. “I reached a place in my career where I wanted to be challenged.”

Thompson often sat across from RE/MAX agents at the closing table. They appeared happy and very productive. She began considering RE/MAX herself. Then the voices of doubt would come, as she recalled the cautionary tales she heard around the office: “RE/MAX doesn’t offer any support,” “You’re on your own at RE/MAX,” and “So long to education.”

So what ultimately tipped the scales? How did Thompson know RE/MAX was the right choice?

She researched and ultimately debunked the RE/MAX myths.

myth 1

There’s no education.

nicki busted

After she made the switch, Thompson discovered a world of education. She regularly takes advantage of RE/MAX University programming and earned the Certified Distressed Property Expert (CDPE) designation right after joining the network.

“The reality turned out to be much different than what I had thought,” she says. “The amount of available education was one of the biggest surprises for me.”

myth 2

You’ll be on your own.

nicki busted“My concern that I was leaving a family atmosphere and would be by myself ended up being completely unwarranted,” she says. “Once I joined RE/MAX, I was amazed at the support and culture of teamwork and mentorship.”

Now, as a more experienced agent, Thompson thoroughly enjoys sharing her own wisdom with others.

“It’s not just a receiving relationship; you have to give as well,” she says. “I know numbers and analytics, and enjoy sharing that expertise. It creates a very collaborative and empowering work environment for everyone.”

myth 3

The fees are prohibitive.

nicki bustedThis myth was crushed with a spreadsheet. As a numbers and statistics enthusiast, Thompson tallied her potential income with RE/MAX and saw the stark difference for herself.

“This one was easy,” she says. “The numbers made sense from the get-go. It was overcoming the other concerns that initially made me more hesitant to change.”

myth 4

There will be no time for yourself.

bustedWhen Thompson worked with RE/MAX agents at closings, she got the sense this was far from true. Her RE/MAX Broker/Manager, Phil Shell, made a statement that ultimately tipped the scales for her to join.

He told her, “Don’t let your business run you; you run your business.”

With RE/MAX, Thompson found the work-life balance she was looking for.

“When I walk in the house, my phone is off and my attention is on my family,” she says. “I’m able to leave my business at the office.”

MORE GOOD MOVES

These experienced Associates can definitely relate to Nicki Thompson’s journey. Here’s why they recently joined RE/MAX.

I wanted to be part of a highly recognizable, global brand with a local presence. The office I joined is centrally located in an up-and-coming resort town, and the brand presence of RE/MAX provides a huge advantage. My Broker/Owners and the office staff provide everything I need to be more effective.

– MARY BETH BUCKLES, RE/MAX SIGNATURE SERVICES, DANA POINT, CALIF. (JOINED 2013)

The RE/MAX brand is powerful. There’s a sense of pride and name recognition that was absent when I worked for smaller companies. After 20 years in real estate, I was very confident in my knowledge, but I’ve been blown away by all that I’ve learned through RE/MAX courses and education – and particularly how much is offered through RE/MAX University.

– DARLIN GUTTERIDGE, RE/MAX MOSAIC PROPERTIES, GILBERT, ARIZ. (JOINED 2012)

I’ve been very impressed with the strategic, administrative and transactional support. I’ve also been surprised by the corporate support. In one instance, I called asking for materials for The RE/MAX Collection. They delivered a package the next day, and I was able to use everything in a presentation. I ended up getting the listing. I should have joined RE/MAX sooner!

– NATALIE VIZIR, RE/MAX SIGNATURE SERVICES, DANA POINT, CALIF. (JOINED 2013)

My Broker/Owner’s marketing expertise and real estate knowledge are incredible assets. I love that I can truly be an independent contractor in charge of my own destiny and success. I can achieve this with the support and opportunities for growth through REMAX University and Mainstreet. The RE/MAX Design Center gives me countless ways to make my listings stand out and wow clients. There’s no other real estate company that offers anything close.

– NANCY BENARD, RE/MAX ULTIMATE PROFESSIONALS, SHOREWOOD, ILL. (JOINED 2012)

We wanted to take full advantage of the recovering market and evaluated several companies. By joining RE/MAX, we affiliated with the strongest horse in the race. RE/MAX has proven to be the most powerful and easily recognizable brand in real estate – and the most dominant in our local market. When we told our clients about our move to RE/MAX, they were very pleased, and liked knowing how much more exposure their listings would receive.

– GERRY FRASER AND GEORGE PATRIDGE, RE/MAX KELOWNA, KELOWNA, BRITISH COLUMBIA (JOINED 2013)

Existing-home sales improved in May and remain solidly above a year ago, while the median price continued to rise by double-digit rates from a year earlier, according to the National Association of Realtors®.

Total existing-home sales1, which are completed transactions that include single-family homes, townhomes, condominiums and co-ops, rose 4.2 percent to a seasonally adjusted annual rate of 5.18 million in May from 4.97 million in April, and is 12.9 percent above the 4.59 million-unit pace in May 2012.

Lawrence Yun, NAR chief economist, said the recovery is strengthening and to expect limited housing supplies for the balance of the year in much of the country.  “The housing numbers are overwhelmingly positive.  However, the number of available homes is unlikely to grow, despite a nice gain in May, unless new home construction ramps up quickly by an additional 50 percent,” he said.  “The home price growth is too fast, and only additional supply from new homebuilding can moderate future price growth.”

Existing-home sales are at the highest level since November 2009 when the market jumped to 5.44 million as buyers took advantage of tax stimulus.  Sales have stayed above year-ago levels for 23 months, while the national median price shows 15 consecutive months of year-over-year increases.

Total housing inventory at the end of May rose 3.3 percent to 2.22 million existing homes available for sale, which represents a 5.1-month supply2 at the current sales pace, down from 5.2 months in April.  Listed inventory is 10.1 percent below a year ago, when there was a 6.5-month supply.

The national median existing-home price3 for all housing types was $208,000 in May, up 15.4 percent from May 2012.  This marks six straight months of double-digit increases and is the strongest price gain since October 2005, which jumped a record 16.6 percent from a year earlier.  The last time there were 15 consecutive months of year-over-year price increases was from March 2005 to May 2006.

Distressed homes4 – foreclosures and short sales – accounted for 18 percent of May sales, unchanged from April, but matching the lowest share since monthly tracking began in October 2008; they were 25 percent in May 2012.  Fewer distressed homes, which generally sell at a discount, account for some of the price gain.

Eleven percent of May sales were foreclosures, and 7 percent were short sales.  Foreclosures sold for an average discount of 15 percent below market value in May, while short sales were discounted 12 percent.

According to Freddie Mac, the national average commitment rate for a 30-year, conventional, fixed-rate mortgage rose to 3.54 percent in May from 3.45 percent in April; it was 3.80 percent in May 2012.

NAR President Gary Thomas, broker-owner of Evergreen Realty in Villa Park, Calif., said market conditions today are vastly different than during the housing boom.  “The boom period was marked by easy credit and overbuilding, but today we have tight mortgage credit and widespread shortages of homes for sale,” he said.

“The issue now is pent-up demand and strong growth in the number of households, with buyer traffic 29 percent above a year ago, coinciding with several years of inadequate housing construction.  These conditions are contributing to sustainable price growth,” Thomas said.

The median time on market for all homes was 41 days in May, down from 46 days in April, and is 43 percent faster than the 72 days on market in May 2012.  Short sales were on the market for a median of 79 days, while foreclosures typically sold in 43 days and non-distressed homes took 39 days.

Forty-five percent of all homes sold in May were on the market for less than a month.  The median time on the market is the shortest since monthly tracking began in May 2011; on an annual basis, a separate NAR survey of home buyers and sellers shows the shortest selling time was 4 weeks in both 2004 and 2005.

First-time buyers accounted for 28 percent of purchases in May, compared with 29 percent in April and 34 percent in May 2012.

All-cash sales were at 33 percent of transactions in May, up from 32 percent in April and 28 percent in May 2012.  Individual investors, who account for many cash sales, purchased 18 percent of homes in May; they were 19 percent in April and 17 percent in May 2012.

Single-family home sales rose 5.0 percent to a seasonally adjusted annual rate of 4.60 million in May from 4.38 million in April, and are 12.7 percent higher than the 4.08 million-unit pace in May 2012.  The median existing single-family home price was $208,700 in May, up 15.8 percent above a year ago, the strongest increase since October 2005 when it jumped 16.9 percent from a year earlier.

Existing condominium and co-op sales slipped 1.7 percent to an annualized rate of 580,000 units in May from 590,000 in April, but are 13.7 percent above the 510,000-unit level a year ago.  The median existing condo price was $202,100 in May, which is 11.8 percent above May 2012.

Regionally, existing-home sales in the Northeast rose 1.6 percent to an annual rate of 650,000 in May and are 8.3 percent above May 2012.  The median price in the Northeast was $269,600, up 12.3 percent from a year ago.

Existing-home sales in the Midwest jumped 8.0 percent in May to a pace of 1.21 million, and are 16.3 percent higher than a year ago.  The median price in the Midwest was $159,800, up 8.2 percent from May 2012.

In the South, existing-home sales rose 4.0 percent to an annual level of 2.09 million in May and are 16.1 percent above May 2012.  The median price in the South was $183,300, which is 15.0 percent above a year ago.

Existing-home sales in the West increased 2.5 percent to a pace of 1.23 million in May and are 7.0 percent above a year ago.  With the tightest regional supply, the median price in the West was $276,400, up 19.9 percent from May 2012.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.  For additional commentary and consumer information, visitwww.houselogic.com and http://retradio.com.

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NOTE:  For local information, please contact the local association of Realtors® for data from local multiple listing services.  Local MLS data is the most accurate source of sales and price information in specific areas, although there may be differences in reporting methodology.

1Existing-home sales, which include single-family, townhomes, condominiums and co-ops, are based on transaction closings from Multiple Listing Services.  Changes in sales trends outside of MLSs are not captured in the monthly series.  NAR rebenchmarks home sales periodically using other sources to assess overall home sales trends, including sales not reported by MLSs.

Existing-home sales, based on closings, differ from the U.S. Census Bureau’s series on new single-family home sales, which are based on contracts or the acceptance of a deposit.  Because of these differences, it is not uncommon for each series to move in different directions in the same month.  In addition, existing-home sales, which account for more than 90 percent of total home sales, are based on a much larger data sample – about 40 percent of multiple listing service data each month – and typically are not subject to large prior-month revisions.

The annual rate for a particular month represents what the total number of actual sales for a year would be if the relative pace for that month were maintained for 12 consecutive months.  Seasonally adjusted annual rates are used in reporting monthly data to factor out seasonal variations in resale activity.  For example, home sales volume is normally higher in the summer than in the winter, primarily because of differences in the weather and family buying patterns.  However, seasonal factors cannot compensate for abnormal weather patterns.

Single-family data collection began monthly in 1968, while condo data collection began quarterly in 1981; the series were combined in 1999 when monthly collection of condo data began.  Prior to this period, single-family homes accounted for more than nine out of 10 purchases.  Historic comparisons for total home sales prior to 1999 are based on monthly single-family sales, combined with the corresponding quarterly sales rate for condos.

2Total inventory and month’s supply data are available back through 1999, while single-family inventory and month’s supply are available back to 1982 (prior to 1999, single-family sales accounted for more than 90 percent of transactions and condos were measured only on a quarterly basis).

3The median price is where half sold for more and half sold for less; medians are more typical of market conditions than average prices, which are skewed higher by a relatively small share of upper-end transactions. The only valid comparisons for median prices are with the same period a year earlier due to a seasonality in buying patterns.  Month-to-month comparisons do not compensate for seasonal changes, especially for the timing of family buying patterns.  Changes in the composition of sales can distort median price data.  Year-ago median and mean prices sometimes are revised in an automated process if additional data is received.

The national median condo/co-op price often is higher than the median single-family home price because condos are concentrated in higher-cost housing markets.  However, in a given area, single-family homes typically sell for more than condos as seen in NAR’s quarterly metro area price reports.

4Distressed sales (foreclosures and short sales), days on market, first-time buyers, all-cash transactions and investors are from a monthly survey for the NAR’s Realtors® Confidence Index, posted at Realtor.org.

The Pending Home Sales Index for May will be released June 27 and existing-home sales for June is scheduled for July 22; release times are 10:00 a.m. EDT.

USDA-SaveTheDate-Header

Cole Taylor Mortgage has teamed up with RE/MAX Plus for an Open House Blitz weekend set to take place Sunday, June 9th at various times.

The focus will be to highlight the properties located in the USDA eligible areas and the potential buyers who can qualify for this program. This is an exciting opportunity to increase awareness to listings and the number of qualified buyers. To view a map of USDA eligible areas click here.

Cole Taylor will have information on hand at each of these listings for the USDA guidelines and qualifications. Please take a moment to review the following homes that will be open and the times you may visit them on Sunday, June 9th:

MLS Address Town Zip  Price Open Time
R204324 18 Evergreen Dr Batavia 14020  $  209,900 Advertizing Only
R218166 78 Forest Meadow Trl Ogden 14624  $  171,500 2-4PM
R220384 6349 Route 262 Byron 14422  $  184,900 12-2PM
R216583 841 Stones Cir Caledonia 14423  $  168,500 Advertizing Only
R206580  669 State Route 31 Macedon 14502  $  189,900 1-3PM
R203645 1113 Main St Mumford 14511  $  114,900 1-3PM
R207024 524 Gillett Rd Ogden 14559  $  114,900 1-3PM
R218530 28 Walnut Hill Dr Parma 14559  $  219,900 1-3PM
R215980 3218 Goosen Rd Marion 14505  $  254,900 1-3PM
R216127 7753 Victor Mendon Rd Victor 14564  $  289,900 1-3PM
R212573 943 Johnson Rd Palmyra 14522  $    89,900 1-3PM
R217831 3266 W Walworth Rd Macedon 14502  $  229,900 1-3PM
R217312 417 Burch Farm Dr Clarkson 14420  $  119,900 1-3PM

R207499

4227 Heather Drive Spur Marion 14505  $    94,900 1-3PM
R214753 40 Munger St Bergen 14416  $  109,900 1-3PM
R223072 260 Genesee St Avon 14414  $  159,900 1-3PM
R201130 38 James Moore Circle Parma 14468  $  229,900 1-4PM
R215924 70 Fairview Wheatland 14546  $  115,000 12-2PM
R208691 3267 LeRoy Rd LeRoy 14482  $  249,900 1-3PM
R221725 114 Heather Lane Scottsville 14546  $  134,900 12:30-4PM
R221531 465 Lake Road East Frk Hamlin 14464  $  190,000 1-3PM
R222164 972 Roosevelt Highway Hilton 14468  $  189,900 12-2PM
R222178 28 short hills Drive Hilton 14468  $  119,900 1-3PM
R204551 339 Franlee Ln Victor 14564  $  365,000 1-3PM
R220222 4990 Main St Livonia 14466  $  105,000 1-3PM

 

 

Can A Monkey Sell Real Estate?

By Anthony James

Recently, I heard a local REALTOR® make this statement over the radio: “Even a monkey could sell real estate in this market.” As a professional in the industry with over 11 years of experience, I get it. I understand the message this REALTOR® was trying to convey: The market is hot and homes are selling quickly. However, I don’t think a monkey could do our job.

Surviving the downturn of the local California real estate market and pressing forward in my career has helped me understand the true meaning of being a broker/manager. When the game changed in 2007, many REALTORS® were left to either sink or swim. This was the defining moment in a REALTOR®’s career. During this time, the monkeys were definitely scratching their heads and eating bananas while the real professionals rose to the challenge and figured out a way to claw through one of the toughest real estate markets our nation had ever seen.

And don’t just take my word for it, let the numbers speak for themselves: According to the California Department of Real Estate (DRE), the amount of people entering our industry has substantially slowed. In 2007, California issued about 44,000 salesperson licenses—a relatively high number—but only 11,434 salesperson licenses were issued in 2012.  If the business of selling homes could be taken care of by a monkey, why is this number dropping at such an alarming rate? Wouldn’t everyone want to get in on the act?

Further, the misconceptions about our industry happen in mainstream media too. The  lives of typical REALTORS® are hardly as glamorous as they seem on reality TV shows like “Million Dollar Listing.” The average real estate agent is earning less than $38,000 per year and it makes my stomach turn to see our industry misrepresented on television. The truth is, we work long and hard for our money and sometimes go weeks without a paycheck. Let’s recognize the reality and not attempt to minimize the importance of our role and what we do as professionals.

But the other issue I take with the “monkey” statement has to do with its source. As a community of REALTORS®, we must always be aware of what we are saying and how we are portraying ourselves to the public. Making a statement that a monkey could do our jobs gives off the worst possible perception of how valuable we really are to our clients. I can assure you that no monkey would be able to complete the hundreds of short sales and REO transactions I’ve been involved with in the past 11 years. If I would’ve asked a monkey to help me figure out how to close the 10-month short sale with delinquent taxes, liens, HOA dues, back child support, a seller who left the country, property damage, and three loans at three different banks, I know the monkey would have no answer.

Today, I want to challenge us to rise up as a community of young professionals and be extremely aware of the statements we put into our markets and give to local media. As the tide turns and the market continues its recovery, please press forward with a level of character, dignity, and integrity that shows our clients how essential we are to the success of their real estate needs. Our jobs are challenging enough and the last thing we need is to be compared to an animal by one of our own. Rest assured, this ain’t no monkey business—and you can quote me on that!

Anthony James is a Broker Associate and Regional Manager at RE/MAX Gold in Northern California.  He’s been a REALTOR® for over 11 years and now helps hire and train agents for the 21 offices he manages.  Connect with James at www.facebook.com/SacHomeMarket or ajames@remax.net.